Published on April 6, 2015

Recently Indian laminate industry players are planning for the latest discount, offers, sale and scheme. As it is not an important marketing tool but they are planning to use these tools to sale any products and clear dead stock with least marketing efforts. Market players said that as competition is very fast so converting such offers essential marketing strategy for companies and marketers.

As per GCP source, currently marketing seniors are coming up with innovative ideas for implementing attractive offers which will boost up the sales and increase the margin volume. Indian decorative laminates industry and trade is now deeply catch up in world of schemes and presenting it as a marketing tool. At present each and every market players are offering attractive schemes and discounts for their dealers.

Some market predictors said that these are the temporary trends to ease the volume of sales in cut through competition. But for the long term success and improve the margin level market players have to build upon quality network, brand goodwill and service on sustainable terms. The coming time is very interesting for laminate players and this is also sure that market will take an positive budge in imminent time.