Published on August 9, 2016

The cosmetics market of India is full of opportunities and is a potential gold mine for many beauty and personal care companies.

Presently Indians are interested in beauty and personal care. The combination of cultural traditions market in India is unique.  India’s large consumer base has a growing disposable income and places importance on personal care.

As per market report, products like Colossal Kajal from Maybelline New York and Garnier Color Naturals have become top-sellers within the Indian market because they fulfill the needs and meet the tastes of Indian consumers.

Indian consumers are becoming more and more knowledgeable about beauty and personal care. But, apart from this the consumers are also becoming more knowledgeable, such as  L’Oréal has around 50 academies across the country where it trains and educates hairdressers. This helps ensure that clients are getting the most out of their products.

As per the Industry analyst there are many households who are not buying cosmetic products, so market players have to work on the untapped market so that they can attract more and more customers and gain good profit margin with customer saticfaction.