Published on March 22, 2014
Sinopec Group is interested in developing ties with e-commerce companies in its petroleum retailing business. The idea of having e-commerce companies join Sinopec’s sales unit is interesting and will help the company to offer better services to its customers.
In 2012, Sinopec Guangdong Oil Products Co had launched an oil purchasing platform and another non-oil shopping website for vehicle owners.
Sinopec also owns a shopping website known as enjoy365, launched in January 2012. People can buy food, beverages, electronic appliances, car accessories and cards to buy fuel. The shopping website still has a long way to go in terms of account service and customer retention.
