Published on July 11, 2016

Presently Diversified trends in automotive colors and increased consumer competition are driving paint and coating market forward.

The changing consumer preferences towards fashionable products market players are coming up with enhanced colors and brilliant visual effects with the help of technological advancements.

The increasing consumer awareness regarding sustainability and environmental friendly nature of these pigments has also benefited the overall market.

for the coating market in emerging economies China and India, packaging, cosmetics and printing inks are end-use industries where coating industry’s products widely utilized.

Some market players have said that currently they are working on the increase the use of pigments into new applications and unknown markets through innovation. By delivering true added value for customers, in order that industry can continue this upward growth trend in near term.