Published on April 21, 2014

Market for Decorative Laminate is consistently growing and making the market more competitive. Laminate market is mainly dominated by unorganized sector, contributing around 60-70% of the total market. It is known fact many plants are escalating rapidly in making the competition very tough.

Now the market is ruled by buyers choices with price sensitivity but after Diwali market are not recovering as expected by market players. Although still there is lot of untapped potential in second level territories which need to be focused for retaining and improving performance. This is possible by focusing on better services which can attract the customers.

Presently all the market players are planning for strategy to reach the targeted market share, developing the bond with the customer for long term relationship so the customer and company both will get benefit.

Industry source said Indian Laminate market is very attractive, growing, big and there is huge opportunity for small and large level of companies. In near terms market players are looking to introduce Metal Laminates and solid surface in India and Indian Cladding market demand and planning will unveil the product which suits with Indian weather condition apart from this some players are trying to introduce anti-bacterial laminates and Chemical resistant Laminates. Formica laminate brand has decided to enter in Indian market with independent work plan.

Report said, with the strong technology and innovation in bringing new things time to time, market troupes will come up with the new and attractive products to cater the Indian market demand with fine strength. For marketing and promotion producers will come up with the latest digital media to reach architects, designers and customers which will add some interesting dimension to the Laminate business in upcoming period.