Published on December 1, 2015

The Indian cosmetic industry has been rapid strides in the past few years. It grew almost twice as fast as that of the US and European markets in last year. Current valued at around $ 4.6 billion, according market report, the beauty and cosmetic industry is projected to grow between 18-20% per year in next couple of year.

With the development of cosmetic industry in the country, there has been influx of many international brands. The entry of more number of cosmetic brands in the Indian market has also provoked by growing demand of branded product among people due to aggressive advertising strategies of players coupled with western influence.

Now a day’s herbal cosmetic products are increasing foothold in the Indian cosmetics industry with the growing demand for natural products and awareness about their benefits among the population. As per market report, it is expected that this high demand will be lead by Southern India, as the region is more inclined towards home-made natural cosmetic product.