Published on June 27, 2016

Indian cosmetics market is mounting at 15-20 percent annually. Currently Indian beauty industry is projected at USD950 million, and is expected to almost treble to USD2.68 billion by 2020.

Recently, French cosmetics giant L'Oreal plans to launch a hair care range made with natural ingredients in an effort to cash on the growing popularity of Ayurvedic products in India. The new range called 'Garnier Ultra Blends' will be spread across shampoo, conditioners and oil and cream segment with India being the first market within Asia to witness the launch.

As per the beauty industry analyst, in near term competition in the natural, herbal and Ayurvedic space is predictable to stay strong not only in the mass sector but also in the premium end of the market.

Some market players have said that in upcoming time demand sentiments will stay strong as consumers from urban areas with higher disposable incomes are trading up to more expensive brands.

India currently accounts for less than 1% of its annual sales but wants to more than double its business to a billion euros by 2020.

As per the market analyst overall growth rate of beauty sector has come down in the las