Published on May 26, 2015

The Indian cosmetic industry has seen rapid strides over the past few years. With the development of cosmetic industry in the country, there has been invasion of many international brands. The entry of more number of cosmetic brands in the Indian market has also been motivated by growing demand of branded products among people due to violent advertising strategies of players coupled with huge western influence.

Global Cosmetics and Toiletries market is witnessing significant growth over the past few years because of increasing consumer awareness towards personal hygiene and health.

One of the major reasons behind the considerable growth of global cosmetic and toiletries industry is the shifting of production units to cost effective Asian economies like India and China. Although many exclusive cosmetics brands are available only through upscale departmental stores and the new distribution channels like online retailing, infomercials and home shopping portals have boosted the growth of this market.

The Global Cosmetics and Toiletries market based on its product type is categorized into skin care, hair care, fragrances, make-up, oral care, baby care, bath and shower, deodorants, color cosmetics, men’s grooming, sun care, and others.

The market has been segmented into North America, Latin America, Europe, Asia and Middle East and Africa.