Published on November 24, 2014

At this instant owing to globalization and technological advancement cosmetic industry has become both vibrant and inventive. With the rise of internet the customers can easily find assessment, tricks, recommendations and warning about certain products.

Source said that in the emerging markets demand of beauty industry is growing with a rapid pace. More than 80% of women believe there are higher standards of beauty today than past. More than 50% of women in the age of 16-30 have started to think about aging and preserving their looks before the age of 30.  All these intrusion is escalating the demand of beauty industry in Indian market.

In India women are changing their schedule because they are inspired by global dynamic world of beauty, due to this market players are constantly working on novel changes and encouragement on which women will respond in different way. These encroachments will boost the beauty industry.

Market analyst said that the beauty industry continues to enlarge globally, with some projections claiming 8.5% growth by the end of this fiscal year. To gain the customer satisfaction, one of the fastest growing segments of the beauty industry is products and service. To lure the new customers and keep them, market players are working on the popular and successful marketing campaigns in the beauty industry where they have included a free sample and discounts for recommendations.