Published on September 22, 2014

Indian Cosmetic industry is augmenting with a prompt swiftness due to high spending power of Indian women and fashion alert among the population. The beauty industry has been growing at an annual rate of almost 20%. India’s import of cosmetics, beauty products and intermediate raw materials such as essential oils is approx USD400 million per year.

Increased advertising creates and captured the imagination and awareness of the people which is escalating the demand of this sector in India. People have moved towards quality of products and self consciousness can be seen as important in rural towns as well which is augmenting the demand of branded product. Many brands such as L’Oréal, Maybellene, Lakme, and others demand is escalating with express pace owing to Increased brand choices.

At present in beauty industry hair care, skin care and cosmetic treatments are budding owing to growing income level and awareness in rural and semi-urban area. Some market analyst said that Fast moving consumer goods market is also set to double its presence in market in near term. As the beauty industry is escalating with the changing mind set of people the related chemicals demand is also supplementing for making pioneering and eye-catching products.

Recent reports said that in current scenario, people in India are spending huge amount of money on grooming which is swelling the enlargement of this sector. Some market players said that the altering approach of people has encouraged a splendid approach to disbursement due to this manufacturers are trying to make consumer friendly products which will positively effect to this sector in near term.