Published on September 21, 2016

Every women and girl loves to pamper by cosmetics. Indian beauty industry is growing with a rapid velocity.

Recently, as per the consumer preferences and choices market players are developing low cost attractive product which is enhancing the demand of cosmetics

As per the recent report, the cosmetic company shifted their focus to mass market for fragrance categories which is dominated by mass brand market. On account of  busy schedules all the end users wants time saving products, on account of this market player have worked on the superior quality products which limit the time like quick drying  nail paint, 2 in 1 shower gel etc.
Currently men’s products and services are also playing an important role in the growth of cosmetic industry. Industry players are developing pioneering products which will attract the end users and will fulfill their requirement.

Some of the industry predictors have said that overall the Indian cosmetic sector is moving with an attractive growth rate and with the low cost innovative product development as per end users requirement industry will achieve ground breaking rapidity in near term.